Online Advertising and Analytics Choices
GST may use cookies and similar technologies to analyze website traffic, improve user experience, and measure the effectiveness of our marketing activities. You can control or limit certain tracking technologies using the options below:
Browser Settings
Most web browsers allow you to manage or block cookies through their settings. Blocking cookies may affect the functionality of certain portions of our website.
Analytics and Advertising Preferences
You can learn more about and manage the collection of information by certain third-party providers through the following resources:
- Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
- Google Ads Settings: https://adssettings.google.com
- LinkedIn Advertising Preferences: https://www.linkedin.com/mypreferences/d/categories/ads
- Meta (Facebook) Ad Preferences: https://www.facebook.com/adpreferences
Cookie Consent Preferences
If available, you may manage your cookie preferences directly through the cookie consent banner or preference center displayed on our website.
Please note that opt-out preferences are generally browser- and device-specific. If you use multiple devices or browsers, you may need to update your preferences on each one.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| nfd_global_ctb_url_token | | |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
X (formerly Twitter) Pixel
X Pixel enables businesses to track user interactions and optimize ad performance on the X platform effectively.
Learn more| Name | Description | Duration |
|---|
| guest_id | This cookie is set by X to identify and track the website visitor. Registers if a users is signed in the X platform and collects information about ad preferences. | 2 years |
| personalization_id | Unique value with which users can be identified by X. Collected information is used to be personalize X services, including X trends, stories, ads and suggestions. | 2 years |
| external_referer | Our Website uses X buttons to allow our visitors to follow our promotional X feeds, and sometimes embed feeds on our Website. | 2 years |
